Typographic Readability
Typographic readability is a tertiary element. It is suggested but optional to include in your digital product.
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Key principles of good typography include readability, this may seem obvious but it is not always practiced. Justified text and centered text are difficult to read. This can further be complicated by font choice, spacing, tracking and leading. In non bodies of text, logos that read top to bottom with stacked letters are never advisable.
Summary Points:
Justified and centered text are poor choices in a text heavy layout
Adobe defaults it’s leading to 14.4pt in Indesign with 12 point type set. This is industry default
Use serif fonts such as: Garamond, Caslon, Baskerville, Merriweather, Palantino and avoid Times New Roman
Use san-serif fonts such as: Montserrat, Franklin Gothic, Raleway, Helvetica, Arial, Verdana, and Calibri
Tracking, or the space between letters, should not exceed 200 in bodies of text
Use obvious common double space text for maximum readability
Leading allows text to breathe. Too much leading will disrupt the flow of reading. This determination is unique and situational so use your best judgment based on the body of text and its allotted space
Typographic Readability Examples:
Further On This Topic:
https://www.indesignskills.com/tutorials/leading-typography/
https://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-visual-presentation.html
