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Any video, animation or prolonged motion media should have the ability to be paused, stopped and hidden by the user. Avoid 3 pulses per second flashing animations on load. Intense and prolonged animations can drain a computer’s central processing power. Parallax scrolling has it’s own set of parameters uniquely controlled by the user.

Summary Points:

• This includes animations, videos, banners

• This assists user focus

• Avoid distraction from primary content

• Can cause issues with screen readers

• Forced animation cause induce nausea and headaches in some users

• A site host is not responsible for the broadcasting of live content outside it’s control

• Parallax scrolling has its own parameters where the animation is entirely controlled by the user

• Keep rollover animations and buttons simple and easy to visually absorb

• Multiple animations at once on a page is extremely poor user experience and visually annoying