Brandclusive is a design index based on the best available standards of inclusive digital design and WCAG compliant topics. There are three tiers to help prioritize elements when executing inclusive design. These elements help the estimated 2.2 billion people with visual impairment. They can lead to increased sales and overall user analytics. When we talk about people with disabilities, we mean everyone because any person can become permanently or temporarily disabled. Designing a public building starts with inclusion since The Americans with Disabilities Act of 1990. My goal is to provide better examples of what these standards are but for digital products. Brandclusive is coming from the perspective of a designer.

Since 1986, the National Council on Disability began drafting the ADA bill. It was later amended in 2008 (The ADAAA), again in 2019 and once again in 2022. In 2019, the U.S. Supreme Court ruled that digital products are extensions of companies. What are these legal standards for universal digital products? They are within this site, tiered from the Accessible Rich Internet Applications Suite (WAI-ARIA). This digitally inclusive rollout is slow for most companies. Brandclusive assists businesses with the best digital practices by providing robust visual examples. Inclusive design evolves as our understanding of disability evolves. From Lyme disease, senior hearing, bi-polar depression, military PTSD, sport paralysis, and color blindness, disabilities present challenges for users of digital products.  

Apple iPhone and Sony’s Playstation have robust inclusive design settings which enable a particular demographic to happily use their products. This can lead to brand loyalty. When we consider inclusive design, we must consider people with disabilities as customers. We must consider it related to a sales demographic. Our motivations are not entirely altruistic, but financially positive as well. The PR of inclusion, although secondary, speaks for itself.      

With innate auxiliary aids, digital products are shaping the future of what it means to be inclusive and compliant. It is more expensive and time consuming to retrofit almost anything. There is no reason that products should not be designed with the same reasonable standards as a building would, starting from the ground up. 

Success criteria is based on each user.