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Heading hierarchy not only benefits page design, they benefit your search engine optimization. Headings can be a single word or lengthy and descriptive. However, descriptive headings benefit readers with slower cognition or reading comprehension. More information will help SEO. The H1 heading is the largest headline, descending down from there with H2-H6. The H1 should only be used once per page.

Summary Points:

• Good graphic and web design, maintains a consistent typographic hierarchy on every page

• Google reads larger headlines first and this benefits your SEO

• Use only one h1 element per page or view

• Do not skip heading levels

• Heading elements should be written in a logical sequence

• Use heading elements to introduce content

• Sizes descending: <h1><h2><h3><h4><h5><h6>