Making accessibility, accessible.
Improve Your Digital Products with Inclusive Design.
What is Inclusive Design?
According to the World Health Organization, 2.2 billion people have some form of visual impairment. Inclusive design embraces physical and intellectual disabilities and provides a solution in order to include as many users as possible. It’s goal reduces user friction and ensures that digital products, physical goods, and environments are usable by as many people as possible. In The United States, inclusive design is the law thanks to the ADA Act of 1990. Brandclusive focuses on digital products.
Simplified Information
This guide improves digital products and clarifies WCAG compliant topics. This clarity makes for easier learning and breaks the topics into three levels of importance, from essential to optional. Most topics have visually robust and relevant examples. It is a resource for designers and developers who want to have a stronger sense of universal design.
Three Tiers of Inclusive Design for your Brand
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Primary elements refer to the parts of inclusive design that are absolutely essential when creating a digital product. It is of primary importance that these elements are included. Some may not be applicable. You must include them as they reduce user friction and increase user diversity. If you can only execute some inclusive design elements due to time and budget, these are the ones to foster and complete.
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Secondary elements refer to the parts of inclusive design that are recommended when creating a digital product. It is of some importance that these elements are included. You should include them as they reduce user friction and increase user diversity. If you have more time and budget, add secondary elements in addition to the primary ones listed on this site.
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Tertiary elements refer to the parts of inclusive design that are nice-to-have but not essential when creating a digital product. It is of lesser importance that these elements are included. You could include them as they reduce user friction and increase user diversity. If you have lots of time and budget, add tertiary elements in addition to the primary and secondary ones listed on this site.
Index
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Why this Site?
Why inclusive design?
How to Use
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Feedback and Consultation
Brandclusive™ is a free, visually driven index for designers based on the best available standards of inclusive digital design and WCAG compliant topics. If you feel that something is missing or believe that a topic needs editing, please let us know. We are also available for consultation.